6 Best Email Marketing Plugins for WordPress Websites

Email marketing remains one of the most powerful tools for building relationships, driving conversions, and keeping your audience engaged. For WordPress users, integrating the right plugin can simplify campaign management, automate workflows, and ensure reliable email delivery. However, with countless options available, choosing the right one can feel overwhelming. Whether you’re running a WooCommerce store, managing a personal blog, or promoting a business website, the right email marketing plugin can transform how you connect with your audience.

In this guide, we’ve handpicked the best email marketing plugin for WordPress, covering both free and premium tools that cater to different business sizes and goals. Each plugin offers unique strengths, from advanced automation and CRM integration to improved deliverability and lead generation. Let’s explore the top choices that can help you send smarter campaigns, engage customers, and grow your brand effortlessly. 

Quick Comparison Table

How to Choose the Right Email Marketing Plugin

Selecting the best email marketing plugin for WordPress depends on your specific goals and technical needs. Here’s what to consider before deciding:

• Ease of setup: Look for plugins with intuitive dashboards and setup wizards.
• Integration options: Ensure compatibility with WordPress themes, CRMs, and eCommerce tools.
• Automation and segmentation: Choose tools that support behavioral targeting and automated workflows.
• Deliverability: Prioritize plugins that ensure your emails reach inboxes, not spam folders.
• Pricing and scalability: Pick a plan that fits your current needs but can grow with your business.

6 Best Email Marketing Plugin for WordPress

Here are the 6 best email marketing plugins for WordPress to help you connect with your audience and grow your business effectively.

1.  WP Mail SMTP | Free 

 WP Mail SMTP is a powerful plugin designed to fix WordPress email deliverability issues effortlessly. It ensures your website emails reach the inbox instead of landing in spam folders. Trusted by over 4 million users, it connects your site with leading SMTP providers like Google, Amazon SES, SendGrid, and more to send emails securely and reliably.

The plugin includes advanced features such as Email Logging, Open & Click Tracking, Email Failure Alerts, Smart Routing, and Backup Connections, ensuring complete control over your email communications. With Email Reports and Weekly Summaries, you can easily track performance and troubleshoot issues. For users who prefer expert assistance, the White Glove Setup option offers professional configuration support. Whether you're managing contact forms, order confirmations, or newsletters, WP Mail SMTP enhances deliverability, making it one of the best email marketing plugin for WordPress to improve engagement and maintain communication reliability.

Key Features: 

• Fixes WordPress email deliverability issues easily
• Connects with top SMTP providers securely
• Tracks email opens, clicks, and failures
• Includes White Glove Setup for expert configuration

2.  Brevo (formerly Sendinblue) | Free 

Brevo is an all-in-one email marketing and CRM platform designed to help businesses grow smarter through AI-powered tools and multichannel communication. It enables you to manage customer relationships efficiently via Email, SMS, WhatsApp, and Chat, all from one centralized dashboard. Brevo’s marketing automation features include AI segmentation, personalized campaigns, and smart scheduling to ensure messages reach audiences at the right time. Its transactional messaging API supports fast, reliable delivery for essential updates like order confirmations or alerts. The built-in sales and loyalty tools let you nurture leads, track conversions, and reward loyal customers. 

Brevo also integrates seamlessly with over 150 popular tools, making it ideal for scaling businesses. With Aura AI, your virtual marketing assistant, Brevo helps you create, analyze, and optimize campaigns effortlessly. If you're looking for the best email marketing plugin for WordPress, Brevo is a powerful, affordable, and easy-to-use solution trusted by over 500,000 businesses worldwide.

Key Features: 

• AI-powered email and CRM automation tools
• Supports Email, SMS, WhatsApp, and Chat
• Integrates with 150+ popular business tools
• Aura AI assists with campaign optimization

3. Omnisend | Free 

Omnisend is a powerful email and SMS marketing automation platform designed specifically for eCommerce businesses. It helps you connect with customers through personalized campaigns that boost engagement and drive sales. With pre-built automation workflows like welcome series, abandoned cart recovery, and post-purchase follow-ups, Omnisend ensures your marketing runs efficiently even while you’re offline. Its intuitive segmentation tools let you target the right audience with tailored messages based on behavior and shopping patterns.

You can easily integrate Omnisend with popular platforms like Shopify, WooCommerce, and BigCommerce, making setup smooth and hassle-free. The drag-and-drop email builder and fully customizable templates help you design professional campaigns without technical skills. Plus, 24/7 award-winning customer support ensures a seamless user experience. Trusted by over 150,000 brands worldwide, Omnisend is a top choice for businesses aiming to grow through smart automation, making it one of the best email marketing plugin for WordPress users seeking results.

Key Features: 

• Automated email and SMS workflows included
• Pre-built campaigns for eCommerce marketing success
• Drag-and-drop editor with customizable templates
• Integrates with Shopify, WooCommerce, BigCommerce easily

4. Constant Contact | Premium ( Starts at $20/month ) 

Constant Contact is a powerful all-in-one marketing platform designed to help businesses grow through email, social media, and SMS marketing. It offers an intuitive drag-and-drop editor, AI writing assistance, and hundreds of customizable templates to help you create professional campaigns quickly. With tools for automation, segmentation, and analytics, you can target the right audience and measure performance with ease.

Whether you’re a small business, franchise, or nonprofit, Constant Contact simplifies your marketing with features like multi-account management, automated email sequences, and branded templates that maintain consistency across teams. You can also integrate social media posts, landing pages, and sign-up forms, all from one dashboard. Its responsive design, GDPR and CAN-SPAM compliance, and 24/7 support make it reliable for any business size. With these advanced features, Constant Contact stands out as one of the best email marketing plugin for WordPress, empowering you to build lasting customer relationships and boost engagement effortlessly.

Key Features: 

• Drag-and-drop email editor with AI help
• Automates email sequences and social posts
• Offers detailed analytics and performance tracking
• GDPR and CAN-SPAM compliant for safe marketing

5. FunnelKit Automations | Premium ( Pricing starts at  $99.5 / per year ) 

FunnelKit Automations is an all-in-one marketing platform designed to streamline your email and SMS campaigns directly within WordPress. It helps you manage contacts, automate workflows, and run broadcast campaigns without relying on multiple plugins. With in-depth contact profiles, purchase tracking, and engagement analytics, you can segment audiences, personalize communication, and boost conversions effortlessly. FunnelKit includes a visual automation builder, pre-built workflow recipes, and integrations with over 100+ apps, making it easy to connect your marketing tools seamlessly. You can recover abandoned carts, nurture leads, and run A/B-tested campaigns that deliver measurable results. FunnelKit also replaces costly plugins for CRM, transactional emails, and workflow automation, saving you hundreds of dollars annually. 

Whether you’re managing a WooCommerce store or building customer relationships, FunnelKit provides everything you need in one place. It’s the best email marketing plugin for WordPress to automate, engage, and grow your business effectively. 

Key Features:

• Visual automation builder for emails and SMS
• Pre-built workflow recipes for quick setup
• In-depth contact profiles and purchase tracking
• Integrates with 100+ apps for seamless marketing

6. OptinMonster | Premium ( Pricing starts at $7/mo ) 

OptinMonster is a powerful lead generation and conversion optimization tool designed to help you grow your email list and boost sales effortlessly. With its drag-and-drop builder and 700+ customizable templates, you can create stunning popups, floating bars, slide-ins, and more. Its advanced targeting features, like Exit-Intent® technology, page-level targeting, and geolocation detection, ensure your campaigns reach the right audience at the right time. You can also run A/B tests, analyze performance, and optimize conversions with real-time analytics. When paired with WordPress speed optimization plugins, OptinMonster becomes even more effective, ensuring your lead capture forms load fast and deliver a smooth, high-conversion experience.

Whether you’re using WordPress, Shopify, or any other platform, OptinMonster integrates seamlessly to deliver results. Trusted by major brands like Pinterest, McAfee, and American Express, it helps businesses turn traffic into loyal subscribers and customers. If you’re looking for the best email marketing plugin for WordPress, OptinMonster offers unmatched features to capture leads, personalize campaigns, and drive measurable growth for your online business.

Key Features:  

• Drag-and-drop builder with 700+ templates
• Exit-Intent® and geolocation targeting features
• Real-time analytics and A/B testing tools
• Converts visitors into subscribers and customers

How to Set Up an Email Marketing Plugin on WordPress

Follow these basic steps to get started:

1. Install the plugin via the WordPress dashboard or upload a ZIP file.
2. Connect SMTP or API settings using your email service provider.
3. Design your campaign using the built-in editor or templates.
4. Add signup forms or popups on your site to capture subscribers.
5. Test and send emails, then review analytics for open rates and clicks.
   
   

With these simple steps, you can launch your first campaign in minutes and start engaging your audience right away.

Benefits of Using Email Marketing Plugins

• Build and nurture stronger customer relationships.
• Automate campaigns to save time and boost efficiency.
• Increase sales with personalized and timely messages.
• Improve engagement and open rates through segmentation.
• Monitor campaign performance with real-time reports.

Conclusion 

Choosing the best email marketing plugin for WordPress can transform how you communicate with your audience and grow your brand. From ensuring reliable email delivery with WP Mail SMTP to automating campaigns using FunnelKit Automations or Omnisend, each plugin brings valuable features for different goals. Free tools like Brevo help beginners start small, while premium options such as Constant Contact or OptinMonster provide scalability and advanced targeting.

Whether your priority is building a subscriber list, recovering abandoned carts, or nurturing leads, these plugins make it easier to manage and optimize your campaigns directly from WordPress. Evaluate your business needs, test the free versions, and invest in a tool that aligns with your marketing strategy. With the right plugin, your emails can do more than reach inboxes they can inspire action and strengthen customer relationships. For those using professionally designed layouts like the Flex Pro WordPress Theme, pairing it with a powerful email marketing plugin ensures seamless branding and high-converting campaigns.

FAQs

1. What is the best free email marketing plugin for WordPress?
Brevo and WP Mail SMTP are excellent free options for beginners seeking reliable delivery and automation.

2. Can I use multiple email marketing plugins together?
Yes, but avoid overlapping functions like automation or tracking to prevent conflicts.

3. Which plugin is best for WooCommerce stores?
FunnelKit Automations and Omnisend offer advanced WooCommerce integrations for cart recovery and order tracking.

4. How can I improve email deliverability in WordPress?
Use an SMTP plugin like WP Mail SMTP to ensure your emails are sent through trusted mail servers.